This article is part of a Spotlight series on how brands in Southeast Asia can work better with the dark side of social media. Read more
People are discovering more opportunities than ever to remain connected online, while exercising virtual distancing becomes a necessity. Not only is the use of conventional social networking increasing, but so is the use of dark social.
The term “dark social” refers to social networking and interactions that take place online but in unmeasurable forms. So if anyone sees a great piece of online content and then shares it with...