This article is part of a Spotlight series on how brands in Southeast Asia can work better with the dark side of social media. Read more
Under-the-radar sharing over chat apps, social messaging and email have clouded sources of traffic and consumer sentiments for brands and publishers. While WhatsApp is in No 1 position boasting an average of 28.7 hours spent per month just on its platform, the messaging landscape is divided within SEA among others such as Zalo, LINE and Kakao Talk, subject to local preferences and the breadth of in-app functions available.
Not...