Why it matters
With a recession forecast in the wake of COVID-19, marketers need to be prepared for an economic downturn and a challenge to their budgets. Finding pockets of opportunity will be essential in a challenging business environment.
Takeaways
- Many consumers are shifting to digital retail as COVID-19 leaves them stuck at home, meaning that the e-commerce channel is critical for newer businesses and legacy companies alike.
- New customers acquired during the pandemic may not be the same as a brand’s existing audience, and should be the subject of detailed research to identify specific needs and habits.
- Adspend can...