Why it matters
Women are more likely to work in sectors that have been hardest hit by lockdown, and they are also taking on more of the strain domestically. There’s a fear that COVID-19 and the response to it is taking women back to the housewife era of the 1950s.
Takeaways
- Brands need to think about how they can save time for frazzled mothers and help ease the many pressures they face.
- Employers need to be sensitive as to how new working practices vary according to individual circumstances and make the necessary allowances in order to minimise stress.
- And all...