This article is part of a Spotlight series on how brands in Southeast Asia can develop effective marketing partnerships for growth. Read more
As much as we have grown weary of terms like “pivot” and “new normal”, there is no denying that brands have had to change the way they work. Many brands have done so by reacting to changing behaviours. For example, with people spending more time at home, offerings should be digitalised. This is all well and good but what this period has shown us is that things are unpredictable. How long will a set of...