Purpose Incorporated: A primer for brands in APAC
This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.
Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.
Are capitalism, business and the role of brands and marketing shifting towards an inevitable new, post-Milton Friedman era? An era where the purpose and responsibility of business shifts from “(solely) increasing profits” to “producing profitable solutions to the problems of people and planet...