Media has always been an industry with its finger on the pulse, but that pulse has quickened dramatically in the last decade thanks to major developments in technology and consumer behaviour.
In that time online editorial has also almost completely supplanted print media, particularly amongst millennials. Out-of-home has given birth to digital out-of-home (DOOH). Audio consumption – enabled by developments in voice tech and podcasts – is on the rise. Brits are watching less traditional TV by the year, as streaming and on-demand services rise in popularity. And our technological devices even impacted the way we consume content,...