Purpose Incorporated: A primer for brands in APAC
This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.
Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.
As advertising actively shapes cultural discourse, the pandemic has thrown socio-economic inequalities into sharp focus. The proliferation of social media platforms has given consumers a bolder and louder voice to talk diversity, equality and inclusion (DEI). The demands on representation of progressive...