This article is part of a Spotlight series on how brands in Southeast Asia can develop effective marketing partnerships for growth. Read more
About a year into what is purportedly the world’s longest pandemic lockdown, the Philippine economy is estimated to have contracted anywhere from 7% to 9% of GDP. This is based on reports from Oxford Economics, the Asian Development Bank and the Philippine Statistics Authority. It is a grim testament to the struggles of a nation that is barely coping with local disasters such as volcanic eruptions and devastating typhoons, much less COVID-19.
On the...