This article is part of a Spotlight series on how brands can further leverage the social commerce opportunity in Southeast Asia. Read more.
The advancement of technology in digital media has given a lot more power to marketers today. It has enabled personalisation at scale, greater data transparency and complete visibility into consumers’ digital footprints. From depending heavily on a strong storyline while making ads, to a unilateral sales approach, the advancement may have come at a cost.
This article talks about reigniting the art of storytelling in this modern age of data-driven marketing and e-commerce, ie, the...