Campaign details
Brand: Berger PaintsBrand owner: Berger PaintsLead agency: BBDO PakistanCountry: PakistanIndustries: Home improvementMedia channels: Outdoor, out-of-homeBudget: Up to 500k
Executive summary
Every year, more than 3,000 children go missing in Pakistan, a large number of whom are kidnapped and quickly trafficked to various parts of the country. There are few mechanisms to aid in the recovery of these children, and traditional media to raise awareness does not penetrate into remote regions.
To help locate missing children in Pakistan, we collaborated with conceptual artist and anthropologist Samar...