Campaign details
Brand: ElevitBrand owner: BayerLead agency: PHD ChinaContributing agencies: J. Walter Thompson ShanghaiCountry: ChinaIndustries: Non-prescription, OTC productsMedia channels: Content marketing, Online display, Online video, Programmatic display, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
In China, men are not allowed in the ultrasound rooms to see or hear their unborn baby. This exclusion creates a separation between the couple where fathers feel they miss out on precious moments that they will never be able to regain.
'The First Hello' campaign was an...