Campaign details
Brand: JawwyBrand owner: STCAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Ramadan is the Super Bowl of the Middle East. It's the time of the year when brands up their marketing spend to produce big splashes in the hope of creating year-long ripples. It's also the time of the year when purpose rules.
Every brand sets out to make a difference and Jawwy, a...