Keep calm and advertise on: How to successfully navigate your brand through an economic downturn

Features both current data on ad spending trends due to COVID-19 and historical data highlighting how brands that continue to spend on advertising through recessions come out more strongly when recessions end.
  • According to data from Advertiser Perceptions, more than a third of advertisers paused advertising entirely in the wake of the pandemic.
  • Over half of marketers believe there will be disruptions in their advertising through the end of the year, with roughly a third thinking there will be a major or moderate impact into the first quarter of 2021.
  • Despite the severity of the COVID-19 recession, history indicates it will follow the pattern of downturns related to natural disasters, in that there are varied effects depending on business sector and there will likely be a quicker recovery rate once the crisis...

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