This podcast is part of a Spotlight EMEA series on Gen Alpha. Read more
00:52 – Introduction to Julia 02:47 – Evolving as a brand while respecting heritage 06:23 – How LEGO reaches kids as well as adults 10:48 – Gaming 14:06 – Reaching local audiences 17:58 – Plans for LEGO to be more accessible 20:08 – Economic challenges 25:01 – Planning around the holistic customer experience27:23 – LEGO’s media focus...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
