Marketer's Toolkit 2020: Privacy-first marketing (Policy)

Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
  • Privacy-by-design principles that put consumer consent and privacy at the forefront of projects is highly recommended.
  • There are opportunities for brands to align their approach to privacy with a broader brand purpose.
  • Marketers are seeking alternatives to third-party cookie tracking and advertisers should plan media based on more contextual triggers.
  • Brands should be aware non-compliance is a financial and brand risk, data use is so broad that it’s hard audit and failure to build consumer consent into tech-based innovation....

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