Campaign details
Brand: WWFBrand owner: WWFEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaMarket: GlobalSector: Charities & voluntary organisationsMedia channels: Events & experiential, Outdoor,out-of-home, Packaging & design, Public relations, Social media, Television, Video on demand, Websites & micrositesBudget: Up to 500k
Executive summary
"A global, legally binding solution to plastic would simply not have been imaginable prior to the launch of the Plastic Diet campaign."
– WWF
Plastic is choking our planet and wildlife to death. It's also being consumed by another animal –...