CASETiFY: Re/CASETiFY

Phone case brand CASETiFY balanced its sustainability initiatives with tangible impacts on its business in Hong Kong.

Background & Context

The Re/CASETiFY campaign was designed to educate consumers about CASETiFY's closed loop recycling systems, highlighting the circular economy process of collecting and giving new life to old phone cases through Re/CASETiFY.

Apart from raising brand awareness of the initiative, it also wanted to eliminate the negative perceptions that sustainable products are usually low-quality products by reinforcing the point that CASETiFY offers best-in-class products renowned for their quality while having a minimal impact on the environment.

Lastly, CASETiFY wanted to uplift creative communities by collaborating with artists and influences. By involving these communities, they wanted to inspire creativity,...

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