Futu Securities International: The ultimate community-centric investment hub

FinTech company Futu Securities used YouTube as a target audience-friendly platform to build a learning hub in Hong Kong.

Background & Context

Futu Securities is one of the leading FinTech companies in HK and it believes in empowering individuals to take control of their financial journey. The brand wants to focus on the 35+ age group of mature investors but understands that this segment is a difficult one to crack given their predisposition to competitor brands. While gaining their trust and getting them to switch platforms would be a slow burn, it is an essential step to take. To this end, Futu wants to drive awareness and consideration for their brand by positioning their YouTube channel as a learning...

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