I'm Alive: Kombucha campaign

Korean kombucha brand I'm Alive maximised exposure and viewing efficiency through the use of various YouTube products.

Background and Context

I'm Alive is a Korean Kombucha brand that specializes in producing Kombucha products made from fermented live cultures, rather than the typical powdered form often used for Kombucha. I'm Alive found itself trapped in a business structure heavily reliant on a small loyal customer base due to fading consumer awareness and a shrinking Kombucha market trend. To overcome this, there was a need to boost brand recognition among the key consumer group, F2535. As a result, I'm Alive planned a comprehensive rebranding initiative across the entire spectrum, including BI, packaging, and its own online store, to coincide...

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