Background and Context
In the domestic massively multiplayer online role-playing game (MMORPG) market, which had long been dominated by existing IP games, Wars of Prasia aimed to establish itself in the top tier as a new IP game. As attracting the user base already deeply engaged in established MMORPGs was challenging, the goal was to target a younger and broader audience and garner praise for the game, ultimately expanding the target demographics. However, due to the ongoing launch of similar games that emphasized gambling elements based on core gameplay in the MMORPG market, there was a strong negative perception among...