Summary
In the middle of the pandemic, Microsoft in The Netherlands asked us to develop a campaign that would officially launch their new future of work vision: 'hybrid work'.
What seemed simple at first turned out to be a little bit trickier than we thought. For the past decade, Microsoft had successfully told and sold its incumbent vision: the new way of working. What we found out after the briefing was that the Netherlands office itself had been a fantastic business driver. Over time, thousands of visitors from businesses, universities, and NGOs turned into clients after taking a...