Campaign details
Brand: SkittlesClient: Mars WrigleyAgency: adam&eveDDB London
Executive Summary
How do you get more Millennials to impulse buy your sweets? The obvious answer is not to create a unique sales driving occasion, develop a product that removes key brand assets and get it stocked in Britain's biggest retailer for 3 years and counting.
This solution came from planning digging deeper into the trade relationship of Skittles and uncovering the things that made supermarkets fall in love.
It required avoiding the occasions where other brands play and identifying an ownable occasion of our own.
It required...