To brand or not to brand, is that the question? Hopefully not. If you are questioning whether you should brand your advertising, then perhaps a career in marketing is not for you. A more useful question to ask is not if, but how to brand. How can you increase the odds to make the brand an unmissable part of any piece of marketing communications?
Branding can be via the brand name, which can be spoken or shown. Every brand has this branding option, even though it appears branding is often treated like chilli powder – something to be sprinkled sparingly...