ING Türkiye: ING Taksitle

ING Bank launched a web-based payment system to keep pace with changing banking trends in Turkey.

Where were we?

Shrinking credit card market

In Turkey, while 82% of transactions were made with credit cards in 2017, this percentage had decreased to 56% in 2021 (Source: iyzico "2021 Turkey E-Commerce Ecosystem Report").

As a reflection of this shrinkage, the shopping volume was shifting towards alternative payment methods. Alongside bank cards, there was an increasing demand for alternative payment methods such as prepaid cards and digital wallets.

ING spotting the opportunity for new customer acquisition

The decline in credit card usage for ING, which did not have as strong a base as its competitors in the credit card...

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