OKEY: Rotar – enjoy the moment together

Condom brand OKEY achieved strong campaign results by addressing a real-life issue for its male customers in Turkey.

Where were we?

By the time we reached 2014-2015, a brand-new competitive journey had begun for OKEY, Turkey's most well-known and leading condom brand.

OKEY holds a leading brand position in the Turkish condom market with a 50% turnover market share and a 35% unit market share (Source: A. C. Nielsen 2022 Condom Category). As the leading condom brand in Turkey, our purpose was to grow the market and increase the usage of condoms for a safe sexual life.

Why were we there?

There was a significant barrier to increasing condom use: Lack of pleasure. In research conducted, when reasons...

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