otoplus Letgo: Something will come up for sure

Online car sales platform Otoplus claimed an untapped space in the category to boost its brand and business metrics in Turkey.

Where were we?

Until the 2010s, the buying and selling of used cars in Turkey were carried out through (C2C) platforms that brought consumers together. Over time, a brand-new business model called Consumer to Business to Consumer (C2B2C) was born. In this model, which was rapidly adopted by new players, brands played the role of intermediaries, promising consumers a corporate buying and selling experience.

The pandemic that began in 2020 led people to avoid public transportation. At the same time, it became difficult to access new vehicles due to supply chain problems and the chip shortage, which was an opportunity...

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