Algida: Boom Boom Gold

Algida, an ice cream brand, integrated AR technology into its packaging and street murals, a first in the ice cream industry, to increase market share in Turkey, elevate brand awareness, and deepen engagement.

Brand: UnileverAgency: STANDBYRegion: EMEA

Strategy

Objective

Our primary objectives were to increase market share, elevate brand awareness, and deepen engagement with the youth demographic. We aimed for a 200% increase in sales, 600 million impressions, and a +10 ad recall uplift. We measured these KPIs through sales data, social media analytics, and consumer surveys.

Target Audience

We targeted the youth culture aged 16-24, who are active on social media, particularly TikTok, and have a keen interest in rap music and street art. This demographic values self-expression, creativity, and experiences that can be shared digitally.

Creative...

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