Campaign details
Brand: Bayer Vital GmbHAgency: PEIX Health GmbHRegion: EMEA
Strategy
Objective
The assignment was to strengthen and expand the brands's market position with a new umbrella campaign, and to address a younger target group.
Target Audience
We are at the beginning of year two: The assets (audience hubs) have continuously been optimised throughout the campaign and according to performance reportings. It is the first time Talcid has run a digital-only campaign. Market research, brand lift studies and a-b-testings have helped us create more targeted assets, reaching the specific high-value audiences better throughout the entire...