Boonthavorn: Live Your Way

Boonthavorn leveraged Finecast to enable the home improvement retail chain to have a single point of access against the addressable TV ecosystem to change the way younger consumers interact with the brand, build the digital projection of culture, and expand its customer base in Thailand.

Campaign details

Brand: BoonthavornLead Agency: WavemakerEntrant Region: APAC

Strategy

Objective

Boonthavorn was losing relevancy to the young new homeowners who wanted to remodel or fix up their homes. The Boonthavorn brand was not seen as a place for the younger consumer to consider for their home repair or remodeling needs because the brand was seen as more for their parents or the older generation.

Boonthavorn wanted younger consumers to change the ways they interact with the brand, they wanted the brand to align with their values. Compared to older consumers, Boonthavorn wanted to give younger...

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