CUPRA: Data-driven dealerships

CUPRA, a car manufacturer, used Automotive Inventory Ads (AIA) by Meta and Performance Max (PMAX) by Google to convert online traffic into physical showroom visits and boost sales of available vehicles at nearby dealerships.

Campaign details

Brand: CUPRAAgency: PHD GermanyRegion: EMEA

Strategy

Objective

One of the primary objectives, particularly for manufacturers like CUPRA, is to address the issue of extended delivery times for new vehicles, which has been causing customer frustration. To mitigate this, it becomes increasingly crucial to promote and sell the already available new cars at CUPRA dealerships.

Prospective car buyers typically gather information online but often struggle to find the advertised model at their local dealership.

Our aim was to bridge this gap, converting online traffic into physical showroom visits and boosting sales of available vehicles...

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