Brand: Unilever TürkiyeAgency: ZON PROJECT MANAGEMENTRegion: EMEA
Strategy
Objective
We believe that a clean environment is essential for physical and mental well-being. As a brand that is committed to creating a better world, we have undertaken a project that not only beautifies people’s homes but also their communities. Our objective is to position Cif as a brand that not only cares about its customers but also the world they live in.
Our project is inspired by the scientific fact that a clean environment makes people feel good. We aim to bring this feeling to those...