Cream Silk: Empowering modern Filipinas to be their best

Cream Silk introduced a new product line, the Ultimate Hair Fall Defiance, to break through the pandemic noise, increase market share in the Philippines, and position itself as the ultimate solution for hair fall.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

Amidst the pandemic, Filipinas were hugely affected emotionally and physically, causing them stress and anxiety which manifested through bad hair fall. As the hair fall became more prevalent, it was affecting Filipinas’ confidence and hindered them from becoming their best versions.  

In response to this, Cream Silk embarked on a campaign to break through the pandemic noise to introduce and inspire a new product line with the goal of increasing its market share – the expanded Cream Silk Triple Keratin Rescue range, now featuring the Ultimate Hair Fall Defiance...

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