Fanta: Double up

Fanta, a soft drinks brand, partnered with Ülker to create a unique experience that encouraged daily consumption of Fanta through indulgent rituals, recruited more consumers across Turkey into the category, and increased association.

Brand: The Coca-Cola CompanyAgency: EssencemediacomRegion: EMEA

Strategy

Objective

In today’s fast-paced world, Gen Z are finding themselves snacking more, yet enjoying it less due to the constant stress of their next task or the distraction of multitasking. This tension has led to a realisation that being fully present in the moment, especially during after-school hours, is crucial for both indulgence and play. Fanta, with its multi-sensorial and indulgent flavour, aims to intensify the snacking moment, prompting teens to fully immerse themselves in that moment of pleasure and play. In an exciting new development, Fanta is...

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