Campaign details
Agency: Wavemaker PhilippinesRegion: APAC
Strategy
Objective
No country is as excited about Christmas as the Philippines: once the "-ber" months begin, you can bet the halls will be decked in boughs of holly. Always keen on strengthening its connection to consumers during the holiday season, Kentucky Fried Chicken (KFC) launches a yearly KFC Christmas Bucket Meal filled with their famous Original Recipe Hot and Crispy fried chicken, and other finger-lickin' goodies that change every year.
For Christmas 2022, KFC wanted to elevate consumers' holiday feasting experiences from basic to epic. It launched Colonel's Belgian Bites—delicious...