Brand: Kerevitaş-SuperFreshAgency: Lorbi PRRegion: EMEA
Strategy
Objective
Promoting women’s engagement and empowerment in both the business sector and various aspects of society. Empowering women economically within the agricultural sector and striving for equal opportunities. Generating a value of 35 million TL by ensuring the purchase of 5 thousand tons of fruits and vegetables from contracted women farmers by 2025. Doubling the percentage of women farmers within the next three years. Elevating the proportion of women farmers from less than 3% to 20% within the next three years.
Target Audience
The project started on July 1,...