Knorr: Gamified mobile campaign inspires young Filipino cooks to sharpen their cooking skills

Knorr collaborated with Digital Turbine for the launch of its first-ever mobile campaign in the Philippines to reach its desired new audience, raise brand awareness, drive engagement and further expand Knorr's market.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

With Knorr already an established brand among experienced cooks, Unilever recognized that to further expand Knorr's market, it needed to create space for new audiences.

When the COVID-19 pandemic hit Philippine shores, pandemic-driven fears led to a surge in cooking from scratch as it was the healthier, safer alternative as opposed to food deliveries, which they are very used to. From being an oft-ignored part of the home, the kitchen was suddenly where Filipinos were spending a chunk of their time.

With the home cooking trend sustained even after...

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