Campaign details
Brand: LEGOAgency: Initiative ChinaRegion: APAC
Strategy
Objective
Amid the challenges of the pandemic, parents faced difficulties in engaging effectively with their children, all at home. To address this, our goal was to heighten brand recognition and increase consideration for the LEGO Hero series while upholding LEGO's core value of blending learn and play. Therefore, our strategic objective was to enhance interaction with the target audience (children aged 6-12) through efficient communication channels: integrating hero-themed ads before animated content and stories on video and audio platforms, capturing their attention during limited digital media exposure....