Brand: MastercardAgency: KomputerRegion: EMEA
Strategy
Objective
Our goal in Mastercard’s new campaign was to bolster hope. Especially after the earthquake disaster we experienced in Turkey, we all needed hope to be able to get back on our feet. So, in order to show that hope is ever-present, we chose Barış Telli, a world champion amputee footballer whose life inspired hope for many, as our brand ambassador. With this campaign, Barış Telli became a source of hope for thousands of children amputated during the earthquake. We opened a new window for inclusivity with the inspirational story...