Campaign details
Agency: Openmind PhilippinesRegion: APAC
Strategy
Objective
The campaign aimed to strengthen the emotional bond between NIDO and Moms, reinforcing the brand's role as a trusted partner throughout the journey of motherhood. By doing so, we aimed to demonstrate how the brand understands the unique needs of each toddler and mom, further solidifying NIDO's position as the #1 toddler milk brand.
Target Audience
By leveraging NIDO's heritage and credibility, our goal was to raise greater emotional awareness about the "You're my Number 1" campaign. We aimed to showcase how NIDO relates to all types of moms...