Okey: Rotar ile Anda Kal!

Turkey’s leading condom brand, OKEY, released the film “Enjoy the Moment Together” to grow the entire category, increase condom usage on the path to a safe sex life, and increase the share of voice for its ejaculation-delaying condom, OKEY ROTAR.

Brand: Eczacibasi Tuketim Urunleri San. ve Tic. A.S.Agency: VMLY&R IstanbulRegion: EMEA

Strategy

Objective

As Turkey’s leading condom brand, our goal was to grow the entire category and increase condom use on the path to a safe sex life, while increasing the SOV for OKEY Rotar, our ejaculation-delaying condom.

Target Audience

There was a major barrier to increasing condom use: not being able to feel pleasure. When the reasons for not using protection during sex were questioned in studies, the highest reason was “it reduces my pleasure” with a rate of 30%. (Source: Ipsos Condom Usage...

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