Campaign details
Agency: Wizard ManilaRegion: APAC
Strategy
Objective
Erceflora wanted to reach and help those in the far-flung areas of the archipelago. But the solution we must undertake should be reflective of what our target can easily accept and understand. To be able to reduce the long-term vulnerability of kids in these areas, a simple educational and informational campaign on proper habits and the benefits of Erceflora must be undertaken.
Our brand objectives came in second. Having a first step solution may not be enough. Increasing the awareness of a brand like Erceflora which can help make...