PTG Energy: The fuel delivery

PT pioneered a fuel delivery service, enabling fuel to be delivered anywhere needed to connect with Bangkok's urban drivers where there are a limited number of outlets, and expand the membership database and app downloads.

Campaign details

Brand: PTG EnergyAgency: The Leo Burnett Group ThailandRegion: APAC

Strategy

Objective

PT has been gaining a strong reputation in upcountry and rural areas for a long time and now it's time to penetrate the most influential segment of consumers, Bangkok drivers. PT also wanted to expand the membership database and app downloads which will serve as a gateway for PT to expand to other business domains.

PT aimed to create a stronger connection with Bangkok's urban drivers, where it has a limited number of outlets. As an underdog brand, we can't build gas...

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