Pepsi: ile Maç Heyecanı Başlasın

Pepsi, a cola brand, aimed to spread the thrill of the UEFA Champions League Final to strengthen the association of Pepsi and football, reach more consumers and penetrate more households in Turkey.

Brand: PepsiCoAgency: OMD TürkiyeRegion: EMEA

Strategy

Objective

As Pepsi, our primary goal is to reach more consumers and penetrate into more households. Thus we want to associate our brand with relevant key consumption moments including football-watching occasions. Since football is the most watched sports activity in Turkey, we aimed to strengthen the association of Pepsi and football, showing Pepsi as the best accompaniment to drive consumption of Pepsi during match watching. This year, with the UEFA Champions League Final match in Istanbul, we designed an end-to-end marketing campaign that is stronger than ever to own...

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