Rebisco: How AI helped Rebisco Sandwich's growth in the category

Rebisco Sandwich featured Joshua Garcia in a product-centric advert to bolster the brand's image as the preferred family snack for late afternoon merienda, capture a greater share of the market, and intensify its connection with young consumers in the Philippines.

Campaign details

Agency: MindshareRegion: APAC

Strategy

Objective

The primary objective is to bolster the image of Rebisco Sandwich as the preferred family snack for late afternoon merienda, aiming to capture a greater share of the market among those who favor bread during this time. Simultaneously, the brand aims to further intensify its connection with consumers, particularly the younger demographic, in order to establish Rebisco Sandwich as their favored snack option. This dual focus on strengthening its position in the family snack market and enhancing engagement with young consumers underscores Rebisco Sandwich's commitment to becoming a beloved and...

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