Brand: Vodafone TürkiyeAgency: VMLY&RRegion: EMEA
Strategy
Objective
Our campaign was an awareness project. In terms of communication, we only had one big aim: that our anti-domestic violence message reaches as many people as possible. Vodafone Turkey is a brand that always stands against violence towards women and advocates that women should have equal opportunities with men in all areas of their lives. Around the globe, on average 1 woman is murdered every 11 minutes (UN Office on Drugs and Crime). In this direction, for more than 7 years, Vodafone’s Kırmızı Işık (Red Light) application has...