Yieldmo: Creative tech + AI elevates the Ad Council’s “pets and people together” PSA campaign

Software company Yieldmo boosted the effectiveness of the Pets and People Together PSA campaign for the Ad Council, the Humane Society of the United States and Maddie's Fund in the US, with its Dynamic Format Optimization (DFO) tech.

Campaign details

Brand: YieldmoAgency: YieldmoRegion: North America

Strategy

Objective

Our main focus was on the Click-Through Rate (CTR) as our primary performance measure. Our objective was to encourage visitors to the website to participate in a range of pet-related actions. In addition to CTR, we also emphasized optimizing the efficiency of our creative output with minimal additional effort.

Target Audience

The Ad Council, collaborating with the Humane Society of the United States and Maddie's Fund(R), sought to optimize the impact of their "Pets and People Together" campaign without incurring extra operational or creative efforts. Our...

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