Brand: UnileverAgency: Wunderman Thompson TürkiyeRegion: EMEA
Strategy
Objective
Driving reach and awareness and being the talk of the town with the most disruptive experiential OOH activation to deliver the “There Is No Better at Color Care!” message.
Target Audience
In 2021, Yumoş announced its new detergent portfolio to its main audience to increase awareness. In 2023, in its first year of campaign, we changed our communication route with “There is No Better” to gain share from the competition with superiority and core benefit delivery strategy to build expertise. We have changed our communication route to...