Zurich: Planet hero

Zurich, an insurance brand, launched its Planet Hero campaign to boost top of mind awareness and create relevance amongst a younger audience.

Campaign details

Brand: ZurichAgency: Media ConsultRegion: EMEA

Strategy

Objective

The overall objective of the Planet Hero campaign is Top of Mind awareness as analyses show that Zurich is well known but not Top of Mind, especially among younger audiences. The task of the campaign is to create relevance among the young target group. At the same time, Zurich needs to stand out from the competition smartly by breaking new ground while outspending is not an option. The campaign is measured and optimized towards view time and completed views to anchor the campaign message in the...

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