Desperados: The doorperson diploma

Desperados, a beer brand, launched the 'Doorperson Diploma' across the UK in order to enhance nightclub safety by creating an accessible educational programme for door staff.

Brief

Desperados. It's beer, flavoured with tequila.

It's not a beer for beard-stroking hipsters.

It's probably not a beer for watching the football with.

It's probably not even a beer to order in a restaurant.

You won't find us talking about hops. Or mouthfeel. Or IBUs and ABV. You won't even find us talking about flavour (surprise, it tastes like tequila).

We are unashamedly a party beer. Beer for the club. Beer for when you've already had a beer or two. Beer for 2am or 3am or 4am. Beer to hold while dancing. Beer for meeting new people and living...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands